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Cover of Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback) FROM THE BOOK CATALOGUE

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Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)

By Kenwright

Understand how visualizations influence perception and decision-making through psychological and analytical lenses.

WHAT THE PUBLISHER HIGHLIGHTS

  • Learn the psychology behind effective visuals.
  • Design data stories that resonate with audiences.
  • Avoid common visualization pitfalls.

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Catalogue reference: 7176f537ec87adca

INSIDE THE BOOK

About this book

This book dives into the intersection of psychology and data visualization, revealing how visual elements shape interpretation and behavior. Learn how to craft visuals that not only look good but also communicate effectively, ethically, and persuasively.

From the publisher’s description

  • Learn the psychology behind effective visuals.
  • Design data stories that resonate with audiences.
  • Avoid common visualization pitfalls.
  • Master ethical and persuasive visual communication.

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ANOTHER PERSPECTIVE

Readers, in their own words

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Reader review5

A genuine pleasure to read

A superb guide. The examples are small but complete.

I have been working with data visualization for a few years now and I still found plenty here that was new to me. The author clearly knows the subject deeply and has thought hard about how to teach it. The early chapters move quickly through material I already knew, but the later sections were genuinely new to me. One of those books that pays for itself within the first few chapters. Highly recommended.

Alex BakerResearch scientist · Vancouver, BC
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)
Reader review5

Excellent from start to finish

The clearest explanation of data visualization I have come across.

I have been working with data visualization for a few years now and I still found plenty here that was new to me. The author is unusually honest about where the simplifications break down, which I appreciated. The author is unusually honest about where the simplifications break down, which I appreciated. One of those books that pays for itself within the first few chapters. Highly recommended.

Mark NguyenBackend developer · Prague, CZ
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)
Reader review5

This is the one to get

Genuinely excellent — I finished it in a week and immediately started again.

There is a particular kind of technical book that is dense without being difficult, and this is one of them. The progression from chapter to chapter is well thought out; nothing feels out of order. A few of the examples could be more realistic, but the underlying points come across clearly. A couple of chapters felt like they could have been merged, but that is a minor complaint. An easy five stars from me. I look forward to whatever the author writes next.

Zoe EvansSoftware engineer · Dublin, IE
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)

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